NOT CO

NOT MILK

The Challenge: Collaborate with Art Directors to build the creative foundation for the Future of Food.

The Solution: I helped contribute copy to develop a creative identity that eschews outdated images of farmhouses and pastures for a clean, minimalistic, and cutting-edge design that evokes a sustainable future.

Consumers are becoming more health-conscious and more curious about what’s exactly in their food and drinks. NotCo is building the Future of Food with natural, vegan alternatives to milk, dairy, and meat products. I helped organize the copy hierarchy, contribute new copy or edit existing, and create a look and feel for NotCo’s future.

NOT MEAT

Much like vegan milk, vegan meat alternatives are increasingly popular with health-conscious shoppers who still want to enjoy their favorite meaty foods.

Following in Not Milk’s footsteps, their Not Ice Cream uses simple, mouth-watering images to evoke how delicious vegan alternative to traditional dairy are.

These designs for a Not Milk retail popup in several key test areas around the Tri-State Area.