WARNER BROS. ONLINE STORE

warner bros. online store

The Challenge: Create a fresh new look for a legendary brand’s online store.

The Solution: Retool the way every page flows and focus on Warner’s many worlds and IPs through iconic characters and quotes.

When it comes to media properties, no one has more iconic names than Warner Bros. From the heroes and villains of the DC Universe to the fantasy action of Westeros and the locker room of Ted Lasso, Warner is your home for great stories. I decided to feature these stories, worlds, and characters on these pages to remind shoppers of the indelible link between themselves and their favorite stories.

Rick & morty

Rick & Morty is well known for its off-beat sense of humor and part bizarre, part philosophical adventures through the multiverse. With site copy for the Rick & Morty story, we decided to feature that tone in the copy and overall goals of the sub-section of the store.

GAME OF THRONES

What can you say about all the sword, sorcery, and politics of the international juggernaut that is Game of Thrones/A Song of Ice and Fire? WB has a range of products available from both the completed HBO smash-hit show as well as the upcoming spin-offs that dive deeper into the world of Westeros. I decided to focus on the breath and expanse of the world, while grounding it in the characters and places we know and love.

TED LASSO

Like so many of these IPs, Ted Lasso has captured viewers who love the’s positive and silly take on a classic fish-out-of-water scenario. For the copy, I leveraged the fact that you can step into the world of the show with merch that lets you rep your favorite fictional football club as well as reminder of Coach Ted Lasso’s humorously American philosophy.

FRIENDS

So many iconic quotes and memes have emerged from FRIENDS and live on in the hearts and minds of fans around the world. I brought in iconic quotes and references to connect with fans who want to add a little reminder of their favorite TV friend group.