SUNNYD
The Challenge: Develop fresh content that resonates with SUNNYD’s two main targets—Gen X moms and Gen Z kids
The Solution: Innovate around engaging digital creative
SUNNYD has been a staple beverage for kids and families alike since it started in the 1960s. I supported their position in the family beverage market through a variety of ways including:
Coordinate video production with the veteran NASCAR driver behind the wheel of the #17 car
Create a wide range of content for SUNNYD’s website and social media
Support SUNNDY’s unique social tone that draws in fans
Develop exciting new strategies for traditional and cutting edge partnerships
SUNNYD & nascar
When SUNNYD’s NASCAR team got a new driver it was the perfect time for a fresh coat of paint. To do that, I created copy for the development of a new page on the SUNNYD website. The “SUNNYD Racing Corner” helps connect fans of NASCAR driver Chris Buescher with the SUNNYD brand.
SUNNYD Racing corner
To streamline the SUNNYD website experience, we developed the “SUNNYD RACING CORNER” to feature news and videos related to the #17 SUNNYD car. Visit the racing corner here.
SUNNYD SOCIAL MEDIA
SUNNYD’s social media is fun, topical, and always quick with a joke. As copywriter, creating content calendars and supporting this uniquely edgy voice was one of my main responsibilities. Check out some examples of my posts below:
