Gold Bond ultimate
The Challenge: Show experts and consumers how Gold Bond Ultimate can help every skin
The Solution: The “Skindividual” campaign, a creative campaign that highlights the full line of Gold Bond Ultimate sensitive skin products backed up with key information that both technical experts in the field, marketers, and most importantly of all—consumers.
Not only did I have to ensure my copy stood out creatively and match the brand’s high standards of advertising, but it had to align with the tight regulations of the skincare field. It was an interesting experiment in marrying creativity with a more regulated marketing. Below are some examples of our campaign materials including conference and trade show banners, sample cards (given out at the trade show), as well as digital banner ads to be given out.
