PUBLIX BEER

Publix & beer

The Challenge: Pitch new, in-store visuals for Publix Supermarkets to promote their seasonal craft beers

The Solution: Create a range of visuals and tones that stress the fun of craft beer while being flexible to fit a variety of beers on display

Publix wanted some exciting new look, feel, and tone that they can use to promote different craft beers for every season.

spring break

Spring Break is all about relaxing, even if you can’t get away to the beach. With the simple tagline “Good vibes are a sip away”, we’re reminding you that all you really need for a great and more importantly, relaxing Spring Break is one sip of your favorite craft beer.

Spring break 2

Another take on the same Spring Break idea, this time we put Spring Break at the forefront of the copy, the visuals, and consumers’ minds with the headline “Spring Break is one sip away”. The subhead, “Make the most of it” was meant to drive home the importance that taking time to relax with your favorite craft beer.

Mother’s day & father’s day

On top of Spring Break, we were also pitching for a combined Mother’s Day and Father’s Day creative. Rather than aimed at kids buying beer for their parents to celebrate, this extension was supposed to be aimed at mom’s/dad’s spouse or partner wishing to celebrate Mother’s Day/Father’s Day with them.

The copy, like the whole campaign, was designed to be flexible and show people hwo they can upgrade their gift with some great craft beer.