Juicy juice
Juicy Juice’s mission is to spread goodness in families, their food and drink, and their community. I helped support this with engaging digital content, social media, contests, and videos for the whole family. Enjoy some examples below.
COOKING WITH DAD & CRAFTING WITH MOM
The Challenge: Develop an engaging video series for the whole family
The Solution: Show families how they can fun with easy recipes and crafting tutorials
One way Juicy Juice spreads goodness is by showing families how they can easily have fun together. Whether that’s cooking pizza skewers or making a piggy bank with an empty Juicy Juice bottle and paper, these videos accompany full recipes and tutorial. I worked collaboratively to find appropriate recipes and crafts to develop into storyboards and scripts. To see more examples of the videos I scripted for Juicy Juice, click here.
crafting with mom
I developed copy for the official homepage of the Crafting with Mom video series. To see this webpage live, click here.
COOKING WITH DAD
I developed copy for the official homepage of the Cooking With Dad video series.
PIGGY BANK
This is an example of the page that accompanied every video.
VIDEO
These videos were hosted on YouTube so as to easily promote across digital channels. To see the video, click here.
Goodness in kids
The Challenge: Show off the little ways kids spread Juicy Juice’s unique brand of goodness
The Solution: A contest that encourages kids under the age of 10 to spread goodness in their community
This contest was designed to further that message of goodness outside of snack time, by promoting the little ways that kids spread goodness in their community. The top five winners in both categories (ages 2-5, 6-10) selected by voting were awarded $1,500. On top of this, I also wrote and helped produce a series of short animations featuring Juicy Juice’s message of everyday goodness.
EMAIL MARKETING
To provide parents with a direct connection to Juicy Juice’s new content, I created a monthly email newsletter with updates and links.
MONTHLY EMAIL MARKETING CAMPAIGNS
These newsletters were part marketing, part informative parental newsletters.
RECIPES & ARTICLES
Juicy Juice is here to support families with more than just goodness in their drinks. As copywriter, I picked out the recipes, crafts, and articles and created copy for all of them on a monthly basis. You can find more articles, activities, and recipes I wrote on the Juicy Juice website.
HELPFUL ARTICLES FOR EVERY MONTH & SEASON
I developed these articles from the ground up, thinking of topics and creating copy for them. Click here to see more.
delicious family friendly recipes
These recipes were seasonal and typically utilized Juicy Juice where possible. Click here to see more.
FUN FAMILY ACTIVITIES
Each activity was chosen for it’s fun, seasonal relevance, and ease. Click here to see more.