Sean Moran

Juicy juice

Juicy Juice’s mission is to spread goodness in families, their food and drink, and their community. I helped support this with engaging digital content, social media, contests, and videos for the whole family. Enjoy some examples below.

COOKING WITH DAD & CRAFTING WITH MOM

The Challenge: Develop an engaging video series for the whole family.

The Solution: Show families how they can fun with easy recipes and crafting tutorials.

One way Juicy Juice spreads goodness is by showing families how they can easily have fun together. Whether that’s cooking pizza skewers or making a piggy bank with an empty Juicy Juice bottle and paper, these videos accompany full recipes and tutorial. I worked collaboratively to find appropriate recipes and crafts to develop into storyboards and scripts. To see more examples of the videos I scripted for Juicy Juice, click here.

Goodness in kids

The Challenge: Show off the little ways kids spread Juicy Juice’s unique brand of goodness.

The Solution: A contest that encourages kids under the age of 10 to spread goodness in their community.

This contest was designed to further that message of goodness outside of snack time, by promoting the little ways that kids spread goodness in their community. The top five winners in both categories (ages 2-5, 6-10) selected by voting were awarded $1,500. On top of this, I also wrote and helped produce a series of short animations featuring Juicy Juice’s message of everyday goodness.

EMAIL MARKETING

To provide parents with a direct connection to Juicy Juice’s new content, I created a monthly email newsletter with updates and links.

RECIPES & ARTICLES

Juicy Juice is here to support families with more than just goodness in their drinks. As copywriter, I picked out the recipes, crafts, and articles and created copy for all of them on a monthly basis. You can find more articles, activities, and recipes I wrote on the Juicy Juice website.