Sean Moran
Copywriter: Social Web Print OOH Email
Fargo Book 4 Experiential Pitch
The Challenge: Create a compelling pitch for eye-catching experiential that promotes the unique looks and themes of Fargo Book 4 (Season 4)
The Solution: Four uniquely designed experiential themes that engage the influencers and the general public in a variety of exciting ways
Fargo Book 4 surrounds rival crime families and the influence they have in 1950s Missouri. It draws on universal themes like the American Dream and what exactly it means to be an American. Each concept taps into a separate but overall important part of Fargo Book 4’s story and the wider message of the season.